On "The Verge" of Greatness

Who is "The Verge"?



As a new technology fan and lover of interesting online content, I must say that "The Verge" (http://www.theverge.com/) may be one of my new favorite technology blogs. It was founded in 2011 by Joshua Topolsky and Marty Moe (in partnership with Vox Media) and has made it main goal to "offer breaking news coverage and in-depth reporting, product information, and community content via a unified, modern platform." With new articles being published by staff writers about everything ranging from the iPad 3 to social media trends, it is no surprise that The Verge has quickly become one of the leading sources for breaking news in the technology world. Even though it is a fairly new publication, it has delivered some really interesting and thought provoking content about not only the current state of technology but the future of innovation and creativity. I was really surprised by the amount of writers and interns that they have on staff and how experiences they actually were. From experts in computer and electrical engineering like Thomas Ricker to politics fans and ramen noodle connoisseur like David Pierce, the team working for the blog comes from so many different places with different perspectives that are apparent in their wide array of articles.

So What's It All About?

"The Verge" delivers its content using 5 main categories: products, reviews, features, show, and podcast. The "Product" section is pretty self explanatory. It offers different details about different types of technology. They literally talk about everything from phones to laptops, tablets, television, gaming, etc. The "Reviews" section goes into detail about each individual product. It gives you the in-and-out of each product (from the software to the camera power) and then gives you an overall rating of the product with a detailed breakdown of how the score was distributed. The "Features" section is where the personality of the website really comes out. They have different articles about up and coming technological geniuses like Kieron-Scott Woodhouse (head designer at ADzero) to special articles about the publications current playlist or what's in the co-founders bag. Articles like these give the publication a personality and shows people a little sneak peek of what the people behind the magic are like. One thing that I think makes them stand out from the blogger crowd is the fact that they have their own show. Web show, that is. They've created a show that talks about different trends in the technology world as well as new ideas and products that are on the rise in terms of popularity. They've only done 3 episodes so far but they are becoming more and more popular so I wouldn't be surprised if there were many more to come. Along with the show, The Verge also produces a podcast about once a week and talks about interesting things going on in the technology world.

Their Electronic Signature

Blogging style is one of the most important parts of a blogging website. In my opinion, you could have some of the best information about your topic that he world has ever seen, but if you present it to me in a very mundane with no form of interesting appearance, I probably won't read it all. I am very easily bored by something that isn't visually appealing, so the blogging style is one of the main reasons that I continue to read a blog. This blog, in my mind, has one of the most dynamic layouts that I've seen on a blog. The homepage alone catches your eye as soon I visit the page. The different tabs on the homepage are not just typical links that take you to the article. They have text and a picture of the product or service that they're talking about so that you have a little visual sneak peek about what you're going to read about. I also really like the way that they set up their review section. Let's say that you're looking for a specific product and you know what it looks like but you don't know the name of it. This website shows you the pictures of each product rather than the name which makes it a lot easier to find what you're looking for. Not to mention, the information that they provide about each product is a lot more relevant that I thought it would be. Instead of using a lot of tech-y terms that I wouldn't be able to understand, they give you information about the different aspects of the item in terms that everyone can understand. There is a ton more features that I could go on and on about but I think that the best thing that this site has to offer is the fact that it's user-friendly. Even though it talks about technology, the site isn't geared towards just tech nerds. It can be read and enjoyed by anyone who has even the faintest interest in technology which is why it is one of my favorites. So whether you want to be the next Steve Jobs or just really like learning about what new technologies are out there, log onto http://www.theverge.com/, and check out "The Verge". I promise you won't regret it.