Friday, February 3, 2012

Tweet About It

Just to Recap...


“In A Bind” is an interactive site that searches the web for the cheapest prices on your textbooks based on the information that you give it about your classes. Once you've picked everything you need, you can purchase or rent the books and we'll ship them right to your doorstep.

#SavingsTime 
 
So unless you live under some form of a rock that gets no service (3G or not) then you've probably heard of the power and popularity of twitter. With 200 million users and 250 million tweets per day, it's no surprise that information spreads to people in a whole new way. I think that this social media outlet would be perfect for my idea. We could spread the word about our services to countless amounts of people (in 140 characters or less of course). We could also have what I like to call a "Drop Zone". This could be a certain time of the day, chosen at random, where those who have an account with us can get an extra 20% off of their order if they make the purchase by a certain time. People could also tweet at us if they're having technical problems, they have an issue with their order, or if they just want to say hi!

Request Me


We know that not everyone has a twitter (although I don't know why), so Facebook could definitely be another social media tool that could help spread the word. Once people like our page, we can update them on things we're doing and let them know about promotions that we're having. One thing that I would want to incorporate into the Facebook page is a section about job and internship opportunities. I know that, at least for me, looking for internships is very hard unless you hardcore stalk a certain company (and sometimes your academic adviser). There could be a tab on the page that is constantly updated with new information about the types of jobs that are available, the kinds of people we want, and the qualifications that you have to have for each position.

Tip Top Shape

One thing that I would definitely want to do as an employer is make sure that my brand is represented is the best possible way. There are a ton of other ways that I could use social media to get our name out there about who we are and what we do, but I don't want to just keep tabs on the brand. One thing that I will definitely instill into my employees is the principle that you must always on your best behavior. I wouldn't want to look on Facebook and see inappropriate pictures and things being said shouldn't be said. I would do use social media to do routine checkups on my employees just to make sure that they are conveying the appropriate image of themselves and inadvertently enhancing the brand.

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